How do I track Meta engagement ads on a SMOC landing page?
Category: Frontend Guides
If the company is invoiced, connect Meta Ads in Console → Settings → Integrations. SMOC sends ViewContent on the first interaction and Lead when contact is captured. Keep the Meta pixel in Head Tags for PageView. Paste the URL parameters into each ad’s Tracking → URL parameters, and leave the Website URL as the Flow URL. Engagement campaigns should optimize on ViewContent, not a raw landing-page view. If you have not connected, fire ViewContent and Lead from Head Tags callbacks instead.
Guide: Track conversions for Meta, Google Ads, and LinkedIn · Integrations · Head Tags FAQ.