What is the difference between a web flow and a message flow in Studio?
Category: Configurator
A web flow runs in-page on your site, ads, or a SMOC landing page (for example go2.smoc.ai). Create it as a chat flow (bubble conversation) or a card flow (a stepped page). Card flows can add text and design above, beside, or below the card. Studio tabs are Compose, Design, Style, and Settings. Style → Page is only on card flows.
A message flow runs async LinkedIn outreach (profile view, connect, DM/InMail, waits, suggested replies). Studio tabs are Compose, Design, and Targeting—there is no Style tab because the conversation happens in LinkedIn, not a branded web widget.
Guide: Web flow vs message flow.